Our story

Hi, I’m Adrian — and this is Olli, my Golden Retriever, my best mate, and the heart behind everything we do. Welcome to Olli the Label, a Melbourne-born pet wear brand inspired by the dog who changed my life.

Olli the Label began after I launched my dog-walking adventure service, Walks with Olli. Spending every day out on the trails with Olli and dozens of other adventure-loving dogs, I quickly realized something: the pet wear available simply wasn’t keeping up. It frayed, it soaked up water, it held smells, and it just didn’t last. I knew our dogs deserved better. Gear that could handle real adventures while still looking beautiful, so we set out to create it ourselves!

As a dog owner and someone who works with dogs every single day, I understand how important it is to have products that are not only stylish, but truly functional, durable, and comfortable. Every piece we make is designed with real dogs and real daily life in mind. At Olli the Label, we believe pets aren’t “just pets." They’re family, companions, and the brightest part of our every day.

We’ve spent the last year rigorously testing every item to ensure it’s safe, durable, waterproof, and adventure-ready. We’re incredibly proud to be a Melbourne-based business serving dog lovers across Australia and beyond.

Thank you for choosing Olli the Label, and we look forward to being a part of your pet's next adventure!